Pursue what’s meaningful,
not what’s convenient.
Modern life makes it easy to choose comfort over growth, convenience over vitality—but true transformation lies in reclaiming your primal nature.
The Primal Journey is more than a program—it’s a path back to strength, resilience, and purpose. Designed to meet you where you are, it helps you break free from destructive habits and implement time-tested principles of nutrition, movement, and mindset.
Step into the life you were meant to live. The journey starts now.
Pursue what’s meaningful,
not what’s convenient
The Primal Journey is a personal development program that meets you where you are and puts processes in place to help you make choices in alignment with the person you want to become.
To live primal is to strip away the excess, reject the noise, and reconnect with what truly matters—simplicity, strength, and alignment with nature. It’s about turning away from the distractions of modern life and reclaiming the time-tested principles that fuel real health, vitality, and purpose.
This isn’t just a mindset—it’s a commitment. A choice to prioritize growth over stagnation, resilience over convenience, and connection over isolation. By living with intention, we don’t just build stronger bodies—we forge unbreakable minds and reclaim the power to shape our own destiny.
This is the path of The Primal Journey. It’s time to return to what makes us human.
Will Winston is a husband, father of three, entrepreneur, and a Certified Primal Health Coach through the Primal Health Institute.
Now is your opportunity to partner with a coach who understands the journey—because he’s lived it.
As your guide and advocate, Will will help you break through limiting beliefs, build unshakable habits, and unlock a level of health and resilience you never thought possible.
We will deepen your understanding of how lifestyle choices impact your body and mind, empowering you to make informed decisions.
Together, we'll build lasting habits that align with your values and lead to sustainable, positive changes in your health.
My coaching helps you define realistic goals and provides the tools you need to track your progress, so you can take ownership of your journey.
For most of our evolutionary history our ancestors lived in tribes. One way to change your habits is to join a culture where your desired behavior is the normal behavior.
Utilizing the InBody 380 Body Composition scanner alongside its app, we'll track your progress in real time, and make necessary adjustments along the way.
My health coaching program includes regular weekly and bi-weekly check-ins to ensure you're staying on track and making steady progress toward your wellness goals.
We will deepen your understanding of how lifestyle choices impact your body and mind, empowering you to make informed decisions.
Together, we'll build lasting habits that align with your values and lead to sustainable, positive changes in your health.
We will define clear, realistic goals and provide the tools you need to track your progress, so you can take ownership of your journey.
When you join my health coaching program, you'll gain access to a supportive community of like-minded individuals who are also on their own health journeys.
Utilizing the InBody 380 Body Composition scanner alongside its app, we'll track your progress in real time, and make necessary adjustments along the way.
My health coaching program includes regular weekly and bi-weekly check-ins to ensure you're staying on track and making steady progress toward your wellness goals.
My life has been altered for the better thanks to my primal journey. I eat, exercise, and think about the way I approach my meals, workouts, and life from a place of confidence as a direct result of the positive energy that becoming Primal has yielded me. Most significantly, the leadership coaching of Will Winston has provided me with knowledge, guidance, and the motivation to become the best version of myself. At forty-seven years old and only one year into my primal journey, I feel the most fit and focused I've ever been in my entire life!
-Joshua Cole
I’ve always been active—hiking, playing sports, and hitting the gym—but now, every choice I make is driven by purpose. Each day is fueled by clear intent, aligning my nutrition, mindset, and physical training with a deeper vision. In the past, weight gain would have felt like a setback, but this journey has redefined my focus. Health isn’t just a number on a scale—it’s about strength, vitality, and the energy to thrive in every aspect of life. This mindset shift has been a game-changer, unlocking potential I never thought possible.
-Vik Sharma
Will Winston helped change my mindset by teaching me about concepts such as memento mori and seeing every situation as an opportunity. With his guidance, I’ve lost over 30 lbs, gained significant muscle mass, cleared my brain fog, and started living a much healthier life. His advice has helped me grow and appreciate each moment more and attack each day with more intensity + drive!
-Ansh Bassan
Over the last year, my primal journey has consisted of cleaner eating, intentional strength training, leaning into difficult things, and losing 60 pounds of body fat in one year. Will has been the bedrock for these changes. Of course, he didn’t do the hard work for me, I had to do that myself. His guidance, however, not only gave me the tools to make these changes but has also helped solidify the “why” they are necessary. I will always be grateful to him.
-Jeff Leary
Will has one singular goal for his coaching practice. It’s not money or notoriety. His main focus is to provide the tools necessary to get you healthy.
-Chip Richardson
Since the moment Will and I talked about primal, I decided to cut alcohol out of my life and make my health a priority. This is more than a program, it's a way of living that not only benefits you but also the people who rely on you to show up everyday; your kids, your wife, your clients. Everyone. Living primal is the way to go and Will is an excellent guide on the journey!
-Jake Anderson
Since the moment Will and I talked about primal, I decided to cut alcohol out of my life and make my health a priority. This is more than a program, it's a way of living that not only benefits you but also the people who rely on you to show up everyday; your kids, your wife, your clients. Everyone. Living primal is the way to go and Will is an excellent guide on the journey!
-Jake Anderson
My life has been altered for the better thanks to my primal journey. I eat, exercise, and think about the way I approach my meals, workouts, and life from a place of confidence as a direct result of the positive energy that becoming Primal has yielded me. Most significantly, the leadership coaching of Will Winston has provided me with knowledge, guidance, and the motivation to become the best version of myself. At forty-seven years old and only one year into my primal journey, I feel the most fit and focused I've ever been in my entire life!
-Joshua Cole
I’ve always been active—hiking, playing sports, and hitting the gym—but now, every choice I make is driven by purpose. Each day is fueled by clear intent, aligning my nutrition, mindset, and physical training with a deeper vision. In the past, weight gain would have felt like a setback, but this journey has redefined my focus. Health isn’t just a number on a scale—it’s about strength, vitality, and the energy to thrive in every aspect of life. This mindset shift has been a game-changer, unlocking potential I never thought possible.
-Vik Sharma
Will Winston helped change my mindset by teaching me about concepts such as memento mori and seeing every situation as an opportunity. With his guidance, I’ve lost over 30 lbs, gained significant muscle mass, cleared my brain fog, and started living a much healthier life. His advice has helped me grow and appreciate each moment more and attack each day with more intensity + drive!
-Ansh Bassan
Over the last year, my primal journey has consisted of cleaner eating, intentional strength training, leaning into difficult things, and losing 60 pounds of body fat in one year. Will has been the bedrock for these changes. Of course, he didn’t do the hard work for me, I had to do that myself. His guidance, however, not only gave me the tools to make these changes but has also helped solidify the “why” they are necessary. I will always be grateful to him.
-Jeff Leary
Will has one singular goal for his coaching practice. It’s not money or notoriety. His main focus is to provide the tools necessary to get you healthy.
-Chip Richardson
Since the moment Will and I talked about primal, I decided to cut alcohol out of my life and make my health a priority. This is more than a program, it's a way of living that not only benefits you but also the people who rely on you to show up everyday; your kids, your wife, your clients. Everyone. Living primal is the way to go and Will is an excellent guide on the journey!
-Jake Anderson
My life has been altered for the better thanks to my primal journey. I eat, exercise, and think about the way I approach my meals, workouts, and life from a place of confidence as a direct result of the positive energy that becoming Primal has yielded me. Most significantly, the leadership coaching of Will Winston has provided me with knowledge, guidance, and the motivation to become the best version of myself. At forty-seven years old and only one year into my primal journey, I feel the most fit and focused I've ever been in my entire life!
-Joshua Cole
Transform your health with one-on-one coaching tailored to your goals. Gain access to the InBody 380 for precise body composition tracking—available as needed.
Twelve Weeks
One-on-One Coaching
Weekly Check-Ins
Biweekly Meetings
Intake Meeting
Movement Plan
Macronutrient Plan
InBody Mobile App + 6 body scans
Primal Daily Journal
Primal Tee Shirt & Hat
Primal Graduation
Primal Protocol
Know what you're made of.
Know what you're made of.
InBody Analysis
Body Diagnosis & Goal Review
Macro Nutrient Assessment
InBody Mobile App
Monthly Plans meet once per month.
Hosted by Will Winston—husband, father, entrepreneur, and former overweight, alcohol-dependent skeptic turned Primal Health & Wellness Coach—this podcast is a raw, unfiltered exploration of what it takes to reclaim your health and vitality.
Join Will as he cuts through the noise of the health industry, sharing primal wisdom, real-world strategies, and hard-earned insights to help you break free from modern traps and build a stronger, more resilient body and mind.
The Primal Journey is a personal development program that meets you where you are and puts processes in place to help you make choices in alignment with the person you want to become.
Copyright The Primal Journey 2025 | All Rights Reserved
Disclaimer
As a Primal Health Coach, I do not provide medical advice and all information presented is for educational purposes only. Before starting any new diet or exercise program, including those based on Primal principles, please consult with a qualified healthcare professional to ensure it is appropriate for your individual needs. Any figures used in testimonials and examples demonstrate what is possible if you apply what you learn but it does not guarantee results. Only you can decide your commitment level to the daily discipline needed to create change. No guarantees are made regarding specific results, as individual outcomes may vary based on personal factors and your individual effort and accountability to the program.