Meet Will Winston

Will Winston is a husband, father of three, and business owner based in Richmond, VA. For nearly three decades, his company, TechnoMarketing (Techno Branded SWAG), has been providing clients with branded promotional items.

During his 30s, Will focused intensely on growing his business and family, often at the expense of his health. By the time his third child was born in 2018, he was tipping the scales at 245 pounds. Despite his success, his health and relationships were suffering.

The turning point came in 2020, when the pandemic led Will to reflect on his lifestyle and the need for change. He immersed himself in health podcasts, becoming more aware of the impact of his habits. A torn calf muscle in January 2021, at the age of 39, further prompted him to question his health.

Over the next few years, Will struggled with alcohol. He would go for stretches of 30 to 90 days alcohol-free, feeling better each time, but eventually returning to old habits. It wasn’t until a trip to the Dominican Republic in 2022 that he made the decision to quit for good, marking March 28, 2022, as the day he overcame his addiction—just months before turning 40.

This decision sparked a profound transformation. By his 40th birthday in July 2022, Will weighed 215 pounds with 21% body fat. Just 16 months later, in October 2023, he had reached 195 pounds with 10% body fat.

Will’s journey led him to a powerful realization: his success was rooted in a simple but effective approach—food, movement, and mindset. This “primal” approach, based on essential macronutrients, fundamental movements, and an ancestral mindset, became the foundation of his transformation.

To deepen his knowledge, Will earned his certification as a Primal Health Coach through the Primal Health Coach Certification Program, accredited by The National Board for Health & Wellness Coaching. He now helps others on their path to health and wellness by developing his Primal Protocol personal development program.

Will Winston is a husband, father of three, and entrepreneur based in Richmond, VA. For nearly three decades, his company, TechnoMarketing (Techno Branded SWAG), has helped businesses stand out with branded promotional products.

But success came at a cost. Throughout his 30s, Will poured everything into growing his business and family—at the expense of his health. By 2018, with the birth of his third child, he had reached 245 pounds, and despite his achievements, he felt disconnected, unhealthy, and struggling in key areas of his life.

The wake-up call came in 2020. The pandemic forced him to reflect on his lifestyle, leading him to dive deep into health and personal development. Then, in early 2021, a torn calf muscle at age 39 playing pickleball became the final warning sign. He knew he had to change—not just for himself, but for his family.

Yet the road to transformation wasn’t easy. Will battled cycles of alcohol dependence, quitting for weeks or months at a time before slipping back into old habits. It wasn’t until a pivotal trip to the Dominican Republic in March 2022 that he made the decision to quit for good. That moment—March 28, 2022—became the turning point that would redefine his life.

By his 40th birthday in July 2022, Will had dropped to 215 pounds with 21% body fat. Just 16 months later, in October 2023, he reached 195 pounds and 10% body fat. But the transformation wasn’t just physical—it was a complete shift in mindset, built on three pillars: essential macronutrients, movement, and mindset.

Realizing that simplicity was the key to lasting change, he developed The Primal Protocol—an approach rooted in ancestral wisdom, essential nutrition, and fundamental movement. To deepen his knowledge, he became a Primal Health Coach through the Primal Health Coach Certification Program, accredited by the National Board for Health & Wellness Coaching.

Now, Will is on a mission to help others reclaim their health and vitality through The Primal Journey—a return to the fundamentals that make us strong, resilient, and fully alive.

As a Primal Health Coach, I do not provide medical advice and all information presented is for educational purposes only. Before starting any new diet or exercise program, including those based on Primal principles, please consult with a qualified healthcare professional to ensure it is appropriate for your individual needs. Any figures used in testimonials and examples demonstrate what is possible if you apply what you learn but it does not guarantee results. Only you can decide your commitment level to the daily discipline needed to create change. No guarantees are made regarding specific results, as individual outcomes may vary based on personal factors and your individual effort and accountability to the program.

Meet Will

Meet Will

Are you ready to start your journey?

From $1,000

InBody 380 Body Composition Analyzer

InBody 380 Body Composition Analyzer

Per Session

$50

6 Month Plan

$250

12 Month Plan

$400