The Primal Protocol

The cultivation of grains and livestock allowed humans to abandon their hunter-gatherer existence, leading to permanent settlements, specialized labor, and the rise of advanced civilizations. But while this shift brought technological progress, it came at a cost to human health. Our ancestors, who thrived on nutrient-dense animal foods, became dependent on grains—calorie-dense but nutrient-poor—setting the stage for modern diseases that plague society today.

Grains and civilization eliminated two primary selection pressures that drove human evolution for millions of years: starvation and predator danger. Without these pressures, human evolution has effectively stalled, allowing chronic diseases—once rare in hunter-gatherers—to become rampant. Despite modern advancements, our biology remains unchanged. Our cells still carry the genetic blueprint of our primal ancestors, hardwired for movement, animal-based nutrition, and connection with nature.

While evolution may have slowed, your ability to thrive has not. By aligning your lifestyle with ancestral principles—through whole, primal foods, natural movement, and circadian living—you can unlock the full potential of your ancient DNA for health, vitality, and longevity.

Family genes are traits you inherit from your parents—like height, hair color, facial features, and predispositions to conditions such as heart disease, obesity, or Alzheimer’s. While you can’t change your genetic code, you can control how your genes express themselves. Your actions have little influence over fixed traits, but they have immense power over genes linked to health, fitness, and longevity. If your family history predisposes you to body fat or chronic disease, you can override those tendencies through ancestral-based lifestyle choices that promote optimal gene expression.

Genes don’t determine your destiny—they only influence outcomes when they’re expressed. The good news? You control that expression through your food choices, movement patterns, and daily habits. While you inherit your parents’ genes, you often inherit their habits, too. But genetics only loads the gun—your diet, mindset, and lifestyle pull the trigger. The Primal Protocol will help you harness the power of ancestral living to guide your genes toward optimal health, fitness, and longevity. It's time to turn your genetic potential into your greatest strength!

Humans didn’t rise to the top by running on sugar—we conquered by burning fat! Our ancestors relied on fat as their primary fuel, powering the growth of massive, complex brains and giving them the strength to survive and adapt in the harshest environments. This primal power is hardwired into our DNA—it’s who we are at our core!

But modern life has flipped the switch. Processed foods, toxic seed oils, and endless sugar have turned us into sugar-burning machines, fueling inflammation, hormonal chaos, and chronic disease. Even worse, we’re told to eat diets full of veggies and grains that leave us undernourished and metabolically wrecked.

It’s time to break free!

My 12-week Primal Protocol is your path back to primal health. Through ancestral nutrition, purposeful movement, and mindset mastery, you’ll retrain your body to burn fat just like our ancestors did. You’ll crush cravings, reduce inflammation, and unleash unstoppable energy!

Group photo with Joshua Cole and Will Winston

"I feel the most fit and focused I've ever been in my entire life!"

My life has been altered for the better thanks to my primal journey. I eat, exercise, and think about the way I approach my meals, workouts, and life from a place of confidence as a direct result of the positive energy that becoming Primal has yielded me. Most significantly, the leadership coaching of Will Winston has provided me with knowledge, guidance, and the motivation to become the best version of myself. At forty-seven years old and only one year into my primal journey, I feel the most fit and focused I've ever been in my entire life!

-Joshua Cole

"The Primal Journey has completely transformed how I approach my fitness goals."

I’ve always been active—hiking, playing sports, and hitting the gym—but now, every choice I make is driven by purpose. Each day is fueled by clear intent, aligning my nutrition, mindset, and physical training with a deeper vision. In the past, weight gain would have felt like a setback, but this journey has redefined my focus. Health isn’t just a number on a scale—it’s about strength, vitality, and the energy to thrive in every aspect of life. This mindset shift has been a game-changer, unlocking potential I never thought possible.

-Vik Sharma

"I've lost over 30lbs and gained significant muscle mass."

Will Winston helped change my mindset by teaching me about concepts such as memento mori and seeing every situation as an opportunity. With his guidance, I’ve lost over 30 lbs, gained significant muscle mass, cleared my brain fog, and started living a much healthier life. His advice has helped me grow and appreciate each moment more and attack each day with more intensity + drive!

-Ansh Bassan

"Will has been the bedrock for these changes."

Over the last year, my primal journey has consisted of cleaner eating, intentional strength training, leaning into difficult things, and losing 60 pounds of body fat in one year. Will has been the bedrock for these changes. Of course, he didn’t do the hard work for me, I had to do that myself. His guidance, however, not only gave me the tools to make these changes but has also helped solidify the “why” they are necessary. I will always be grateful to him.

-Jeff Leary

"His main focus is to provide the tools necessary to get you healthy"

Will has one singular goal for his coaching practice. It’s not money or notoriety. His main focus is to provide the tools necessary to get you healthy.

-Chip Richardson

"I've cut out alcohol after 20+ years of drinking"

Since the moment Will and I talked about primal, I decided to cut alcohol out of my life and make my health a priority. This is more than a program, it's a way of living that not only benefits you but also the people who rely on you to show up everyday; your kids, your wife, your clients. Everyone. Living primal is the way to go and Will is an excellent guide on the journey!

-Jake Anderson

Do I have to follow a carnivore diet on your program?
My approach to nutrition is all about what works best for you and your specific goals. While the carnivore diet is one option that may help with weight loss, muscle building, and digestive support, it’s not a requirement. We’ll explore dietary choices that align with your unique needs and help you feel your best.
What do you guarantee?
I can guarantee if you don't make different choices your life will stay the same.
Do I need to be physically fit to do your program?
Absolutely not! Our program is designed to meet you where you are, regardless of your current fitness level. We’ll work together to establish a baseline and create a personalized plan that focuses on gradual improvement, helping you build strength, stamina, and confidence at your own pace.

As a Primal Health Coach, I do not provide medical advice and all information presented is for educational purposes only. Before starting any new diet or exercise program, including those based on Primal principles, please consult with a qualified healthcare professional to ensure it is appropriate for your individual needs. Any figures used in testimonials and examples demonstrate what is possible if you apply what you learn but it does not guarantee results. Only you can decide your commitment level to the daily discipline needed to create change. No guarantees are made regarding specific results, as individual outcomes may vary based on personal factors and your individual effort and accountability to the program.

Unlocking Your Genetic Potential: How Ancestral Choices Shape Modern Health

The Agricultural Shift: Civilization’s Progress, Humanity’s Decline

Unlock Your Genetic Potential with The Primal Protocol